Cafely
Specialty coffee brand offering premium Vietnamese-inspired coffee products with bold flavors and a strong lifestyle identity.
CHALLENGE:
- Increase brand awareness and visibility across social media.
- Grow Cafely’s Instagram community and strengthen its social presence.
- Introduce the brand to new audiences through relevant creators.
- Create engaging lifestyle and product content that could support ongoing social media growth.
PROCESS:
The Glitz team supported Cafely with an integrated social media strategy combining influencer marketing, social media management and content creation.
We partnered with creators whose audiences and content styles aligned naturally with Cafely’s brand, helping introduce the products through authentic lifestyle-led content.
At the same time, we developed and managed social content designed to strengthen the brand’s visual identity, showcase its product range and maintain a consistent presence across its social channels.
By bringing creator partnerships and owned social content together, we helped Cafely expand its reach, grow its community and turn increased visibility into stronger commercial performance.
RESULTS:
- 100+ Instagram Influencer Posts
- 2M Impressions
- 40% Follower Growth
- 30% Uplift in Sales
Date:
October 3, 2019