Triton Luxury Villa
Tucked behind the pristine sand dunes of Long Bay Beach, Triton Luxury Villa has set a new standard for luxury in the Turks & Caicos.
CHALLENGE:
- Curate cohesive and luxury Instagram feed.
- Increase brand awareness.
- Optimise the Instagram profile.
- Boost Instagram following.
- Establish a partnership with the right influencers to promote the property and create content for marketing purposes.
PROCESS:
Glitz thoroughly researched the brand, their objectives and discovered the target audience. We developed a visual style that matched the brand’s voice and key themes, hashtags and content. We ran a targeted influencer marketing campaign featuring Luxury Travel Content Creators – Angie and Jeremy Austin. By tracking the performance on social media we were able to test different content types, refine targeting and improve engagement.
RESULTS:
- +75% Followers growth
- High-end, luxury and aesthetic Instagram feed.
- Optimised Instagram profile
- Visually compelling and curated content.
- Increased Instagram engagement & reach.
- Improve website traffic and increase in direct bookings.