Hellofresh
Global meal-kit brand delivering fresh ingredients and easy-to-follow recipes directly to customers across multiple international markets.
CHALLENGE:
- Lower customer acquisition costs through TikTok influencer marketing.
- Reach new audiences across Australia, New Zealand and Germany.
- Generate authentic creator content designed for TikTok.
- Produce high-performing content that could also support paid social campaigns.
PROCESS:
The Glitz team developed and managed a TikTok influencer marketing campaign across Australia, New Zealand and Germany.
We identified food and lifestyle creators whose audiences and content styles aligned naturally with HelloFresh. The focus was on creators who could integrate the product seamlessly into their usual content, keeping the collaborations entertaining, credible and native to TikTok.
Through strategic creator selection and authentic product integrations, the campaign helped HelloFresh reach new customers, generate a significant volume of creator content and drive strong commercial results across the three markets.
RESULTS:
- 500+ New Customer Subscriptions
- 1,500 TikTok Influencer Posts
- 12M Impressions
- 35% Uplift in Sales
- 3x ROI in 12 Months
Date:
October 3, 2019