InterContinental New York City
InterContinental Hotels & Resorts is a British luxury hotel brand created in 1946 by Pan Am’s founder Juan Trippe.
CHALLENGE:
- Create lifestyle content showcasing our experience and hotel facilities.
- Create content at iconic locations of New York City for marketing purposes, expressing romantic gate-away as a couple.
PROCESS:
This work project was made in partnership with InterContinental® Times Square and moments of yūgen. Two nights were spent at their luxury suite for content creation purposes. During the stay activities were organised to document via images and videos.
results:
- 15 High-quality lifestyle images for marketing purposes
- 4 Instagram publications at the Instagram profile of moments of yūgen
- Reached over 100k Instagram fans via publications and targeted new audiences
- +3% Follower growth
Date:
November 14, 2018